Bluevine seeks to provide SMBs across the country affordable and accessible financing to jump start and grow their businesses. My role at Bluevine comprises of three main pillars:

• Improvement of Credit Offerings: Bluevine offers customers the option of Line of Credit or Term Loans. I worked on expanding (a) the discovery of Bluevine credit offerings from different originating sources (partner, direct, and banking) (b) researching and implementing new offerings adjacent to our existing products to fit the needs of our ever expanding variety of customers, including often overlooked segments. I worked extensively with Risk to identify often overlooked segments and dove into the data to target high quality customers and explore additional sources of business loans while offering them the benefits of the Bluevine financial ecosystem, including SMB banking.

• Enhancement of Existing Credit Experience: In addition to discovery of Bluevine credit offerings, I worked on improving the offer accept and draw experience so that customers are more likely to accept credit offers through Bluevine and draw consistently, while maintaining our high quality of customers. I achieved a 20% increase in offer acceptance rate and repeat draws by studying and improving the customer experience, working with Sales and Support to improve customer contacts, and working with Marketing to draft customer education content. 

• Strategic Roadmap and Planning: I defined OKRs and quarterly strategic goals centered around improving originations and reducing customer acquisition costs. I worked with senior stakeholders to prioritize high-effort but high-impact initiatives and low-hanging fruit. ​I also drove alignment on maintaining and capitalizing on Bluevine's strategic strengths and industry moats.

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Product Discovery, Go-To-Market and Post-Launch

I follow best principles of Discovery, Development, Launch and Iteration in my product development. Starting with Product discovery, I would gather feedback from Sales, Customers and Support to understand customer needs and pain points, following which I discussed addressing these pain points with reconciling Bluevine's business objectives.

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I gathered specific examples and data to support and prioritize initiatives, gathering consensus on their importance. I worked with Design and Engineering to write Product Specs, review Designs and copy in Figma, and clarify the requirements with Engineering.

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In the build up to launch, I worked with Marketing, Support and Sales to ensure the following was certain:

• Alignment on impact and goals of the initiative

• Target demographic and channels

• Alignment on outreach

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In parallel, I also created dashboards in Metabase/SQL to track the health and performance of the initiative. I mastered the schema of our database tables and used LLMs to create agents/custom GPTs which would easily query the data I was looking for, saving several man hours and freeing up time from Business Analytics team to work on other projects.